You know how to say “I love you” better than ever before? Buy cash value life insurance with an LTC rider.

Why settle for chocolates and flowers when you can give the gift of protection and security this Valentine’s Day? Show your loved one how much you care by buying them a cash value life insurance policy with a long term care rider. Not only will it secure their future financially, but it’ll also give them the peace of mind knowing that they’ll be taken care of in case something happens to you. Plus, think of all the brownie points you’ll score for being the most practical and thoughtful Valentine out there. It’s a win-win situation!

Look, it isn’t tangible but it does come at any price point.  If you have someone in your life who is in the final years of their life or has passed you know it’s a massive drain on their estate and settling the affairs afterward is a pain.  And if they have people still relying on them, they often are left struggling afterwards.  So show you care, show up to dinner with the declaration page of your insurance policy. You know practicality and cognisance of your inevitable mortality is really what this holiday is all about.  (the latter would be true to the saint at least)