Coffee Talk with BGA Insurance Season 2 Episode 2 // Inside John Hancock’s Vitality Program: How Incentives Drive Healthier Lifestyles
Coffee Talk with BGA Insurance – Season 2 Episode 2
In this episode, Lindsay Hanson, the Chief Marketing Officer for John Hancock and Global Head of Behavioral Insurance for Manulife, discusses the John Hancock Vitality program. Vitality is a life insurance initiative aimed at promoting healthier lifestyles by offering customers incentives, education, and rewards for engaging in activities that improve their health.
Lindsay shares how the program, launched in 2015, provides customers with tools to monitor and improve various health aspects, such as physical activity, nutrition, and mental well-being. Lindsay explains how Vitality has evolved over time, adding features like partnerships with Apple for discounted Apple Watches, Aspire for people living with diabetes, and innovative health services like Grail’s early cancer detection test and Prenuvo’s full-body MRI scans. These additions not only support individual health goals but also build stronger, more consistent engagement between John Hancock and its customers, with some users accessing the app multiple times daily. The discussion highlights the impressive customer feedback Vitality has received, reflected in its high Relationship Net Promoter Score (rNPS) and engagement metrics. Lindsay also reveals the program’s future focus on personalization and preventative health tools, including exploring continuous glucose monitoring for non-diabetic users. The interview closes with insights from a recent longevity conference hosted by John Hancock, aimed at educating partners on the importance of sleep, memory, and nutrition in overall wellness.
Like what we have to share? Follow Us and Share our Channels!
Questions? Anything you want to hear? Contact us!
https://www.bgainsurance.com
info@BGAinsurance.com
(949) 955-0255